Saturday, March 19, 2011

Marketing Plan for Essential Chords, Guitar, Mandolin, Ukulele & Banjo

We have started the marketing for our latest book, Essential Chords, Guitar, Mandolin, Ukulele and Banjo, and thought it might make for an interesting study. I have been using the web and social media for quite a while now in all kinds of areas but this will be the first for promoting my own book.  Our book is up on and starting to sell, I have just built a Facebook page, we have a website, this blog and several other sites. So below are the notes from the Marketing plan. Going public like this help keep me on track and see what we can do.

Task List for the Marketing Plan for Essential Chords Book

To increase the sales of Essential Chords, Guitar, Mandolin, Ukulele and Banjo Book on Amazon and other sites.
Goal to get the sales rank under 500,000 and ultimately under 100,000

Essential Chords  Current sales are about 1 book a week, with a sale rank of 1,175,775

Notebook Music Chords  Current sales are about 1 book every 2 to 3 weeks, with a sales rank of 871,112

Build a wagon wheel of promotional sites, images and video that bring traffic into and out to Amazon. Show the features and benefits of the book. Mostly updating and adjusting current set of sites for the new book and adding promotional material out on the web. Try to add in additional books into the stream.

Promotion will be for Essential Chords book, which is an updated and renaming of the previous book Notebook Music Chords, I won't be taking Notebook Music down but will watch it and see what happens to it.

Baselines for Measuring Progress
Establish the current base line visitors numbers for, you have to know where you start to see if anything works, here are the current stats as of March 19.
  Sales on Amazon of Essential Chords in March, 1 book a week,
   Sales rank on Amazon for Essential Chords March 19, #1,175,775

   Sales on Amazon of Notebook Music Chords in March, 1 book every 2 weeks or so
   Sales rank on Amazon for Notebook Music Chords, March 19, #871,112

   Sales on AcousticMusicTV for Cafepress music items, Jan-March, 3 items per/month, $6 average, watch for increase traffic to boost gift sales.

   Sales on Lulu for Notebook Music Chords in March, 3 units since mid February

   Sales of Guitar and Mandolin sheet music books on Lulu, 0 sales

   Scribd, 40 reads/month
Basic Google Analytics as of March 19, 95 visits/day, visit 3 pages, bounce rate 52%, Top Keyword- Mandolin Chords, Google
   AcousticMusicTV blog, 43 visits/day, visit 1.73 pages, bounce rate 57%, Top Keyword-Banjo Chords, Google
   NotebookMusicChords Blog, 15 visits/day, visit 1.8 pages, bounce rate 59%, Top Keyword-2 finger mandolin chord, Google

Marketing Materials
Make a basic set of graphics for Essential Chords, cover, couple of interior, some instruments, etc
Shoot some basic book promo pictures
Pull together the basic book description
Create picture files of pages and book for Flickr, Picassa, Facebook, blog

Finish Essential Chords Major Chords sampler book for promo

Make up book graphics for the website

Edit customer quotes that have come in for Notebook for use as needed

Set up Facebook page for acousticmusictv, what name should the page be?
Update with Essential Chords Book
Take down current AMTVWeb site and replace with new sampler, replace cover on email sign up boxes

Set up a book page on blog, AcousticMusicTV.blogspot,com and
Set up Hub Page, Squidoo Pages

Email List
Fix the signup on web site and the 2 blogs
Take down current autoresponer series and update with new book and links
Develop some email blast to list

Make promo videos for all three books, the chord book and the 2 blank sheet music books, put on YouTube, websites and blogs

Other Stuff
Reconfigure and upload Essential Chords to, paper bound and spiral bound, connect to bookstore
Take down the Notebook Chord book on scribd, put up the Essential sampler book
Set up a free pdf version for anyone who buys a physical version of the book

Social Media
Post about the process
Post on Facebook different pages, videos, lessons,
Post on Twitter different stages of the process and other posts
Cross link everything

Track the Analytics, Amazon, Lulu and Facebook visitors and sales.

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