Tuesday, July 6, 2010

Marketing with Video, Mike Delaney

In following up with our Marketing Your Music 101 articles on of my singer song writer friends, Mike Delaney, took the info and applied it to his video on Youtube, "Drill Baby Drill"

Note all the things he did:
• Good title with web address in it back to his site.
• He recorded the song with enough vocal volume so that the CC transcription feature of YouTube could get a clear Close Caption, watch it scroll by, very good
• A link first in the description, with a copyright, and then the lyrics of the song, he even went one step further and added in the chords so that others can play. Very cool
• Lots of keyworded relevant text, and then good keywords

Follow up:
What else could Mike do, he could put in the links to his store page, or a link to CDBaby so people could buy, Here is the store link, http://www.mikedelaney.org/CD.html
You can also put links to the his other videos in the descriptions or use the annotation feature of YouTube and drop a link in there.  Next steps would be to put this video on a Hubpage or a Squidoo page with some oil drilling related info. He could also put in contact info, but you can do that through YouTube.

What else, post your video on a blog or website using the embed code from YouTube. I just wrote a post about this and dropped the video into my AcousticMusicTV.com blog, this create a backlink for Mikes video and helps promote it. Also now my readers will see it and maybe come on over. Remember viewing off the YouTube platform counts just as much as watching it on the YouTube platform, Huge amounts of traffic are generated off of these video links. You can create a series of these blogs or have friends with blogs and cross promote each others videos, it really helps

All of this is important in promoting your music.

Great job Mike

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